Alok has become one of the most prominent icons in the Brazilian electronic scene, with honors and awards, such as "Best DJ in Brazil" by House Mag in 2014 and 2015, and being the only Brazilian in the top 25 in the world the following year by DJ Mag magazine. In 2017, he was elected by Forbes Brasil as one of the most influential people under the age of 30 in the country. In July 2019, he launched Controversia Records, a sublabel of Spinnin' Records.